Paper Pure — Launch Event Film — Colin Peebles Christensen

The project

The flagship film announcing reMarkable Paper Pure, broadcast globally at launch. The goal was reach and engagement. The film had to introduce the product across the markets where reMarkable sells, carry the campaign message, and perform well enough on YouTube to be pushed to both existing customers and people who had never previously heard of reMarkable.

Presented entirely by people from inside the company — the chief product officer, a lead product experience designer and a senior software engineer.

The idea

I first built and pitched the content strategy, working from the product benefits we wanted to highlight, the business strategy, and how the YouTube algorithm rewards and promotes content based on performance. That meant designing for retention past the first thirty seconds, and for the click-throughs, rewatches, comments and shares that all count as ranking signals.

From that I mapped the content blocks. Hardware and software were broken down so each benefit could be presented simply, and the two Use Case films were recut and slotted into the narrative spine. The campaign line, “Made for thinking” — and reMarkable’s broader ethos of better thinking — was captured throughout, among other things by a segment told through science, with neuroscientists explaining what handwriting does for the brain.

My role

Built the content strategy from the product benefits, business strategy and YouTube algorithm behaviour
Wrote the script, with dialogue for all on-screen talent
Cast the film, in collaboration with the in-house team and the production agency
Co-directed on set, guiding performances from the on-screen talent when the director had to leave mid-shoot
Gave notes to shape offline and online edits

The script

BLUE.

LOGO over blue. Then… just blue.

A FLOCK OF BIRDS swarm by — an image possibly familiar to anyone who’s been exposed to our Hype campaign — and we realize that this SKY BLUE is indeed BLUE SKY.

We PAN DOWN, passing clouds, treetops, and rooftops — the crown of the city. Until we LAND ON our spokesperson, framed against the sky itself or bright, floor-to-ceiling windows, filled with blue sky.

HOST

Here at reMarkable, our mission is to help you think better. Millions of people turn to reMarkable when they need a place to think. Today, we’re excited to bring better thinking to even more people with reMarkable Paper Pure — our best black and white paper tablet.

From the scenic breakdown and script, April 2026.