Use Case — Colin Peebles Christensen

The project

Two films for the global launch of reMarkable Paper Pure, each built around a single use case — one on meetings and one on reviewing documents. Both sit under the campaign tagline, “Made for thinking”.

They had to explain three things at once: The brand, the category, and the benefits of our newest paper tablets. That meant reaching people who were unfamiliar with reMarkable as a brand or paper tablets as a category, as well as existing customers who already owned a different model. It needed to be clear and descriptive, aimed at the middle and lower funnel.

Shot over two days in Oslo. Produced in English, French and German.

The idea

Paper Pure was positioned differently from reMarkable’s existing Pro-line paper tablets. It was to be sold as an entry-level, more affordable paper tablet for a mass-market audience, against the premium reMarkable Paper Pro and Paper Pro Move.

The films had to do two jobs at once: explain the product and be engaging to an audience. I developed a concept built to deliver a lighter, brighter and more playful tone — a completely new direction for the brand. The result was a simple, to-the-point explainer.

The humour is deadpan. The narration stays dry and matter-of-fact, and the comedy comes from the flatness of the delivery. reMarkable had never used humour in a film before.

Since the humour hinged entirely on rhythm, every beat was written with precision, fine-tuning cadence, tempo and musicality syllable by syllable for comedic effect. The runtime is marked on the page throughout.

My role

Original idea and concept that pushed beyond the brief. Won stakeholder buy-in for a new brand direction
Shooting scripts, covering story, scene and shot direction and deadpan narration
Script revisions with the director and production agency, against timing and budget
Casting, along with team and production agency, recruiting from inside the company
On set across two shoot days
Voice-over direction, musical direction in collaboration with the director, and notes through the edit
Cutdowns at 30, 15 and 6 seconds, separately scripted, with hooks and CTAs written for conversion

The scripts

Meetings — opening

OVERHEAD:

A PAPER TABLET on a table, symmetrically framed. It's REMARKABLE PAPER PURE. TWO MORE PAPER TABLETS, along with their owners' HANDS, frame the edges on either side.

NARRATOR (V.O.)

This is reMarkable Paper Pure. It's a paper tablet.

Meetings — the middle beat

NARRATOR (V.O.)

Since no one's hidden behind a laptop, everyone can pay...

THE PRESENTER is illustrating a point on her paper tablet, which shows up on the SCREEN behind her. She's talking and gesturing to her audience, who are all PAYING CLOSE ATTENTION.

CLOSE ON: EXAGGERATED EYE CONTACT, SHARED GLANCES, NODDING, AGREEMENT...

NARRATOR (V.O.)

(almost whispering, as if to not disturb)

...close attention.

The three observing meeting participants NOD IN SYNC, then WRITE IN SYNC — all moving to the same beat. (We hear the CADENCED RASP of pens collectively brushing against paper in orchestrated unison.)

NARRATOR (V.O.)

Point taken. Point noted.

Meetings — the reveal

NARRATOR (V.O.)

...including...

INT. MEETING ROOM — DAY

CLOSE ON JOHN — back turned, he's looking back at us over his shoulder, head swivelled in a sidelong glance.

WE ZOOM OUT SLOWLY to reveal…

…that we're not there with him, but back INSIDE THE MEETING ROOM watching him from a distance through A GLASS WALL.

We're peering into JOHN'S OFFICE SPACE, where John, alone, glances back at us longingly in a WISTFUL, THOUSAND-YARD-STARE, as if aching to be part of whatever's happening on this side of the divide.

NARRATOR (V.O.)

...John in accounting.

The camera continues to pull back, through a BLUR… which turns into… THREE OUT-OF-FOCUS SILHOUETTES moving in the foreground… which turn out to be…

…the THREE MEETING PARTICIPANTS at the table, chatting enthusiastically, as they MOVE INTO FRAME and EASE INTO FOCUS — leaving John alone in the distance.

Reviewing

He uses the HIGHLIGHTER to mark up a few lines.

NARRATOR (V.O.)

Taking notes helps Joe understand things better.

CLOSE ON: He UNDERLINES a phrase or two, CIRCLES a couple of keywords.

NARRATOR (V.O.)

That's important. And so is that.

Excerpted from the final shooting scripts, March 2026.

Cutdowns

15 seconds, Meetings

This is reMarkable Paper Pure. It’s a paper tablet. For smarter meeting notes… better focus… and keeping everyone in the loop. reMarkable Paper Pure. Made for meetings.

6 seconds, Meetings

This is reMarkable Paper Pure. It’s made for meetings. Learn more at remarkable.com.

6 seconds, Reviewing

This is reMarkable Paper Pure. It’s made for reviewing. Learn more at remarkable.com.