“As a storyteller, clarity is always my number one goal.”
A branded documentary series built on social proof, featuring five high-profile subjects from film, food, business, education and academia. Filmed in New York in partnership with a US agency known for documentary-style brand work. One person per film, speaking in their own words about a product that is already part of how they work.
Filming ran over two weeks a month apart, with two subjects during the first shoot and three in the second.
The five were picked to cover different professions and different working habits, so the films could show the product across a range of uses. The goal was to present brand and product without it sounding like an ad.
We worked closely with the agency across the whole project, on research, casting, pre-interviews, and scripting. Pre-interviews let us dig into each candidate’s story, their work, and how the paper tablet fit into that. Those conversations set each film’s storyline and matched the product benefits to the way that person works. The proto-scripts and on-camera questions were written based on their existing answers, staying mostly true to their own words. The cutdowns were built from a combination of scripted hooks and real quotes.
Client-side narrative lead, from research and interviews through to the final edits.
I read the protoscript against the full transcripts and worked through it line by line, marking what to add, what to cut, and which quotes to use instead. A few of the changes: